Built inside the sector.

Our story

1. Clear, founded in 2023.

   Riccardo and Fabrizio Longato founded Clear in Genoa on 12 June 2023, to work on pharmaceutical quality and audits.

   The founders later set up Clear Italia as a separate brand for Italian companies and professional firms.

2. Operators without a marketing team.

   For several years Riccardo and Fabrizio have met cannabis operators at trade fairs, at conferences and on social media. Many of them work alone or in a small team, with nobody assigned to marketing or content.

   They make good oils, flowers, creams and gummies. They struggle to produce content of the same quality to promote them.

3. Generative AI and generic content.

   Many of these operators used to ask a friend for their images. Since image generators arrived, they use ChatGPT or Gemini, and the result is generic content, what the AI field calls slop.

   Riccardo and Fabrizio saw room for a studio that produces content at the level of the product.

4. Fabrizio and graphic design.

   Fabrizio holds a diploma in graphic design from the Klee Barabino art school in Genoa. Design was his first vocation, and the founders had long wanted to bring it into the sector.

   With the problem in view and that background inside Clear, they set up Clear Design Studio for the brands of a sector they already work in.

The founders.

• 

  Riccardo Longato

  Pharmaceutical GMP Lead Auditor (CQI/IRCA), Founder & CEO, Clear S.r.l. Società Benefit

  • GMP and GxP audits of suppliers and manufacturers in Asia, Africa and Europe.
  • Design of pharmaceutical quality systems and supplier qualification for medical cannabis.
• 

  Fabrizio Longato

  Quality consultant and AI specialist, co-founder of Clear S.r.l. Società Benefit and managing partner of Clear Italia

  • Brand identity in Illustrator and Photoshop, 3D in Blender, video in DaVinci Resolve.
  • More than twenty management systems implemented to ISO 9001, ISO 14001 and ISO 45001.